#5 - Make or Break the Success of a Mailing
What can make or break the success of any mailing every time?
It’s your mailing list.
The printed piece and its message can have a lot of influence on the success of your mailing.
But send it to the wrong or a poorly maintained mailing list and you will definitely doom the mailing right from the start.
The mailing list is the lifeblood of any successful mailing.
By examining your mailing list, we can check over 30 different items that make up the health of your mailing list. And we give that information back to you so it can be incorporated into your database.
We can also recommend more extensive actions for you to consider to increase the accuracy of your list even more.
There is no other mailing business in this area that takes as much time and effort as we do to help you create an accurate and productive mailing list.
We also take great effort to make sure the final addressing looks as good as is possible.
Too many times an attractive printed piece ends up with an awful looking address that detracts from the mail piece appearance. The address on your piece has to be complimentary to the appearance of your mailing.
Plus, the appearance could greatly affect the Postal handling of your mail piece, causing slow and poor deliverability. Addressing quality is the most important element to speeding your mail piece through the Postal system.
All the mail we submit to the Post Office is 100% verified by the Post Office.
That's part of our Full Service Certification. If our error rate was as much as 2%, the Post Office could withdraw our Full Service Certification.
Every mailing we have submitted to the Post Office has been accepted with NO postage upcharge, penalty or return due to errors in the mailing.
And it is not unusual for our bulk mailings to be delivered locally within 1 to 2 working days after taking the mailing to the Post Office.
It is with absolute confidence I can say,
Our total focus is on achieving your desired results with your mailing campaign.